Joey Angelo, a liquor industry entrepreneur, launched products such as VIVA XXXII Tequila; MARGS – the canned margarita beverage; and Su Casa Mezcal – which, in less than a year after its launch, is now one of the top-selling brands in the mezcal category. Outside of the liquor industry, Joey Angelo was a seed investor in the celebrity fitness concept Rumble Boxing and played a key role in its launch prior to its sale to Xponential in a deal valued at more than $300 million.